Imagine a groundbreaking beverage, which gives you the same feeling as alcohol, but achieves this with 0.5% of the amount needed by alcoholic beverages. Now imagine that same beverage has 0 sugar, 0 calories, AND no alcohol content and can be consumed in conjunction with alcohol or enjoyed on its own. It achieves the desired sensation with 187.5 times less than its alcohol counterpart. The brain is appeased while the liver is not overwhelmed with huge quantities of ethyl-alcohol to detoxify. In fact, you would experience the pleasurable effects of inebriation without the rest of your organs suffering the ravages of alcohol.